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Hot Banana Is First To Add Web Site Optimization, Marketing Automation To Its Web CMS

For the lastest Hot Banana developments, download Hot Banana Version 5.7 Highlights (522KB PDF).

Hot Banana continues to innovate and solidify its position as the premier Web Content Management System For Marketing to small-to-midsize companies. Ground breaking integration with Web analytics, email marketing and CRM's is built into our core Web CMS, taking it to a new level.

We are the only Web CMS solution truly focused on giving marketers the tools they need to transform their Web sites into lead generation engines.

Interested? Want more information? We'd like to show you how everything is coming together in a 1-On-1 Demo of Hot Banana - Register Now!

Hot Banana is redefining how you manage, optimize, and automate your Web sites in three ways:

Web Content Management: Making It Easier For Non-Technical Users To Control Content

Content Containers
- A Content Container is a separately created area or box, which contains content (combination of images, text, lists and links). Once created, these boxes or containers are not fixed to any one Web page. They can be moved around different Web pages on the Web site and they can be placed at different locations on a Web page. This adds a tremendous amount of design flexibility and content reuse to a Web site.
- Add tracking, RSS feeds, and/or associate the content containers to tags within the Dynamic Content Engine, and content containers become a very powerful addition to the Web site. They're ideal for pushing content to visitors, marketing campaigns, announcements and most powerful of all, they can be used as 'calls to action'.
Rich Text Editor Upgrades - FCK WYSIWYG Editor
- Hot Banana's Rich Text Editor (RTE) has been upgraded to full XHTML compliance with advanced table management, improved WYSIWYG capabilities, and improved anchor tags. Additionally, authors can cleanly copy content from Microsoft Office documents and paste them into the RTE using a new filter engine.
Dynamic Content Engine
- This feature is ideal for managing large volumes of content for online publications, publishers and other content-rich Web sites. The Dynamic Content Engine allows content authors to tag content and populate Web pages from one central repository. Authors can make associations between tags and content and, by using the Tagging Manager, determine the hierarchy of the tag to create a taxonomy of content. Web site visitors are also able to search content by tag, category, title, author or abstract.
Digital Asset Manager
- Web site assets stored in the Digital Asset Manager can be easily shared across multiple Web sites, Multilingual Web sites, Micro sites, Landing Pages and Emails.

Web Site Optimization: Fine Tuning Your Web Site For Peak Marketing Performance

Our goal is to provide our users with the tools they need to ensure their Web sites are opritmized and fine tuned for peak marketing performance. Our many Web Site Optimization features are grouped into one of the following centers: SEO Center, Design Center, Analytics Center and Performance Center.

SEO Center

Hot Banana is the most search engine friendly Web CMS because of numerous built-in SEO tools and controls, such as robots.txt, tag attributes, Meta tag management, keyword phrase analyzer, and management of page-level SEO attributes. The following are additions to our SEO tools portfolio:

XML Sitemap - Compliant with Google, Yahoo! and MSN. An XML sitemap can be created and automatically posted and reposted to the top three search engines (Sometimes just known as the Google Site Map feature).
Automated Title Attributes In Hyperlinks - Good for SEO and accessibility purposes.
Duplicate Content Redirect 301 - Automated tags that tell search engines not to spider cloned Web pages and printer friendly pages.

Analytics Center

Hot Banana was the first Web CMS to add Web analytics over four years ago. Now we've taken it a step further with another industry first - the Hot Banana Analytics Center incorporates lead source tracking, conversion tracking, and any Web analytics vendor you choose!

4 Web Analytics Vendors Included - ClickTracks, Google Analytics, WebTrends and IndexTools are all incorporated into Hot Banana. These vendors are ready to go to add tags to pages - simply set up an account with a vendor of your choice and voila!
Add Other Analytics Vendors - If you have a preferred vendor of choice that we don't feature - no problem. You can easily add your own analytics vendor information to Hot Banana (as long as the Analytics vendor has page tagging and is JavaScript based).
Automated Tagging - All page tagging is automated once you select your vendor and add your account information.
Lead Tracking And Conversion Tools Included - Hot Banana also has its own lead source and conversion tracking mechanisms - Google Adwords conversions, Yahoo! and MSN conversion tags, WebTrends 8 scenarios and EmailLabs Action Tracking conversion tags are all part of the Hot Banana Analytics Center.

Design Center

The Design Center is the focal point for best practices in design and standards. We follow W3C, CSS and XHTML standards as closely as possible. For more information about why Web and design standards matter, read our article " W3C Accessibility Compliance for Public Sector Web Sites " .

Best Practices Templates - Pre-loaded into Hot Banana are several best practices design templates for Web Page / Home Page, Web Page / Inside Page, Landing Pages and HTML emails. This is ideal for quick start Web sites from Hot Banana SaaS.

Marketing Automation: The Process Of Capturing, Qualifying And Transferring Leads

Along with Web Site Optimization, we also focus on automating the process of capturing, qualifying and transferring leads from marketing to sales. Users of Hot Banana can create email campaigns, landing pages and Web forms that automatically push lead data to CRM systems like Salesforce.com.

Create Best Practices Email HTML Pages in Hot Banana, with 10 customizable templates to choose from, and transfer the page to EmailLabs or an email marketing vendor of your choice.
Create Best Practices Landing Pages in Hot Banana, with 10 customizable templates to choose from, and manage hundreds of landing page campaigns.
Robust A/B Testing On Landing Pages - All landing pages can be tested to see which scores a higher conversion rate. Hot Banana landing pages also have content containers added so content can be easily switched and tracked.
Easily Add And Manage Your Own Custom-Designed Templates.
Add Analytics And Conversion Tracking onto emails and landing pages. All data can be captured and reported during the capture, qualify and transfer process.
Add Multi-Step Web Forms to qualify and capture the lead.
Web Form Enhancements - Email confirmation, XML data conversion, and Usability improvements.
Transfer Web Form Data To A CRM - Hot Banana can transfer the exact Web Form fields to CRM's, such as Salesforce.com. Hot Banana is fully integrated with Salesforce.com using API integration to create Web Form mapping including Web To Case, Web To Contact, Web To Lead and Web To Account. This is ideal when used as part of a lead generation campaign.
Transfer Web Form Data To Email Marketing Providers - Hot Banana can transfer the exact Web Form fields to email marketing providers such as EmailLabs. Data caputured in a Web Form, when mapped and transferred to an email database, can be used for your next email campaign.

For more information, you may also want to download our V5.5 Feature Sheet (122 KB PDF).

Still Interested? Want more information? We'd like to show you how everything is coming together in a 1-On-1 Demo of Hot Banana - Register Now!