Web Analytics Center
Hot Banana and WebTrends 7.5 Web Analytics
Hot Banana and WebTrends have joined forces to take Active Marketing™ Web Content Management and Internet marketing campaign response analysis to the next level.
This integration allows comprehensive Web site analysis to determine the effectiveness of your Web content, Search Marketing, Internet marketing campaigns and e-commerce initiatives, at driving visitors to your site and to immediately see what visitors do when they reach it.
Hot Banana and WebTrends now offer the most complete, comprehensive solution for reviewing and analyzing all aspects of your Internet marketing campaigns -- from clickthrough to conversion. This integration first allows you to measure the immediate response to your Internet marketing campaign, for instance, the number of people who clicked on a specific call-to-action, and also whether visitors are achieving their objectives -- and yours. This actionable insight lets you focus on optimizing your Hot Banana Web site for the specific factors that lead to Internet marketing success.
By integrating with WebTrends 7.5, Hot Banana has defined the next generation of Active Marketing Web Content Management optimization. With this comprehensive solution, you can review and analyze campaign results -- like clickthrough rates -- alongside detailed Web site conversion data. The combined solution lets you:
- Explore clicks to conversions directly from your Hot Banana desktop
- Examine visitor behavior from acquisition to conversion in detailed Web scenarios
- Integrate campaign costs with sales and product data to get a complete picture of ROI
- Increase conversions by refining Web content, SEO and Internet marketing campaigns on-the-fly as the results come in.
Web Analytics a Major Benefit to using Hot Banana
Hot Banana has WebTrends Web analytics built in. This allows marketing professionals to collect data from Web browsers, process that data and deliver analytic reports of online behavior over the Internet.
Facilitate Decisions On How to Improve Online and Offline Initiatives
Hot Banana provides WebTrends reports that allow marketers to compare the popularity and effectiveness of their content over time and across sections of their Web sites. These reports can reveal which paths in a site lead to the greatest number of sales and where bottlenecks occur and enable rapid testing of the effects that changes in site content, design and configuration have on browsing, shopping and buying.
Improve Marketing Return on Investment (ROI)
The Hot Banana WebTrends 7 analytics reports help businesses determine where their marketing budgets are best spent. We measure and report online responses to both online and off-line marketing campaigns. Using Hot Banana with integrated WebTrends, our customers can run simultaneous campaigns, assess results in real time and then reallocate marketing resources to the most effective campaigns. They can identify which referral sources generate the most customer leads and can assess each campaign's return on investment in terms of sales relative to costs.
Learn More and review our White Paper about Unlocking Web Site Potential: The Guide to Understanding Web Analytics and Converting Information into Business Value
January 2005, by Chris Adams
