2. Web Site Optimization - Fine Tune Your Web Site For Peak Performance
Your Web site has become the hub of all your online and offline marketing activities, so it has to perform ... it has a job to do. Therefore, the need for Web site optimization has never been so important.
By using Hot Banana you'll be able to easily optimize your Web site so your marketing programs will perform better. As a result, search engines will find relevant content more easily, you'll increase traffic with more quality visitors, and your 'call to action' conversion rates will increase leading to more qualified leads for your sales team.
We want your Web site to be successful, so Hot Banana offers all the tools you need to ensure your Web site is fine tuned for peak performance. We're the most SEO-friendly Web Content Management System in the industry and that's because we're totally focused on W3C, XHTML and CSS design standards, so the search engines can find content easily. Additionally, Web site optimization can only be complete when you can automatically add your vendor of choice for Web Analytics.
- Search Engine Optimization (SEO) Tools - Get Great Organic Rankings
- Analytics Center - Use Any Web Analytics Vendor (Such As ClickTracks) To Track And Measure Campaign Results And Site Visitor Behavior - Create Scenario's And Path Analysis
- Design Optimization - Implement, XHTMP, W3C & CSS Best Design Practices And Standards For Usability, Accessibility And Compliance
- Performance Optimization - Improve The Speed Of Content Loading
Hot Banana's Web site optimization features are in three main areas:
Search Engine Optimization (SEO) Tools:
- Search Engine Friendly - SEO Friendly - Get Great Organic Rankings
- Full Control Over Web Page Attributes - Window Titles, Page Titles, Navigation Label, Way Finding And Alt Tags
- Metadata Management
- Search Engine Referral
- Meta Data Keywords & Description Including Inheritance
- Control Over Meta Tags
- On-The-Fly Content Changes
- Search Engine Campaign Tracking Code Integration - Atlas, Google and Yahoo!
- Affiliate Tracking
- Keyword Phrase Analyzer
- Internal And External Link Management
- XML Site Map - Google Site Map
- Automated Title Attributes In Hyperlinks
- Duplicate Page Content Redirect 301
Web Analytics Center
Hot Banana was the first Web CMS to add Web analytics over three years ago. Now we've taken it a step further with another industry first. The Hot Banana Analytics Center is now able to incorporate lead tracking, conversions, source tracking from any Web analytics vendor - you choose!
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4 Web Analytics Vendors Now Included With Automatic Page Tagging
- ClickTracks, Google Analytics, WebTrends and IndexTools are now all incorporated into Hot Banana. These vendors are ready to go to add tags to pages - just set up an account with a vendor of your choice and voila! You can also easily add other Web Analytics vendors!
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Add Other Web Analytics Vendor of Your Choice! - If you have a preferred vendor of choice that we don't feature - no problem. You can easily add your own analytics vendor information to Hot Banana (as long as the Analytics vendor has page tagging and is JavaScript based).
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Automated Tagging - All page tagging is automated once you select your vendor and add your account information.
- Lead Tracking And Conversion Tools Also Included - Hot Banana has also added its own lead source and conversion tracking mechanisms - Google Adwords conversions, Yahoo! and MSN conversion tags, WebTrends 8 scenarios and EmailLabs Action Tracking conversion tags are now all part of the Hot Banana Analytics Center.
- Track And Measure Campaign Conversions, Results And Web Site Visitors - Create Scenario/Funnel And Path Analysis
- Track External Links and File Downloads
- Tag incoming Lead Sources and report performance Including Conversions within Hot Banana.
- Adjust Settings Globally and at the Page Level
- Web Analtyics Vendor Specific Resources and Features
- Add An Analytics Vendor Of Choice
- WebTrends 8 Web Analytics Manager Integrated With Automatic Page Tags, Meta Tags, Funnel Conversions
Web Site Design Optimization
The Design Center will become the focal point for best practices in design optimization and standards. We follow W3C, CSS and XHTML standards as closely as possible and we will be issuing best practices white papers to advocate why Web and design standards matter.
- Best Practices Design Templates are pre-loaded into Hot Banana for Web Page / Home Page, Web Page / Inside Page, Landing Pages and HTML emails - This is ideal for quick start Web sites from Hot Banana SaaS
- Using Best Design Practices - W3C, XHTML And CSS Standards For Usability, Accessibility And Compliance
- Best Practice Web Page, Email And Landing Page Templates
- Search Engine Friendly
- Customizable Design
- Dynamic Site Map
- Dynamic Navigation Management
- W3C Compliance (Priority I To 4)
- Section 508 Compliance
- Custom Framework & Design
- Text-Only Web Site Configuration
- Corporate Consistency
- Design Theme Manager
- Style And CLF (Common Look And Feel) Management
- Dreamweaver Extension Pack Code Library
- Firefox Support
- SSL Page-By-Page Management
Other Hot Banana Features are included in the following sections:
Want to find out what's new in Hot Banana? Check out all our new Web Content Management features!
Want to see Hot Banana in action and learn more? Book a 1-On-1 Demo Now!
Even though all the tools are provided within Hot Banana to optimize your own Web site, you may find that your time and resources simply aren't available. If this is the case, then consider using our expert Hot Banana Web Site Optimization Services . We can take the work load off you and immediately get to work on making your Web site perform, so you can concentrate on hitting your goals.
