Content Containers
A Content Container is a separately created area or box, which contains content (combination of images, text, lists and links). Once created, these boxes or containers are not fixed to any one Web page. They can be moved around different Web pages on the Web site and they can be placed at different locations on a Web page. This adds a tremendous amount of design flexibility and content reuse to a Web site.
Add tracking, RSS feeds, and/or associate the content containers to tags within the Dynamic Content Engine, and content containers become a very powerful addition to the Web site. They're ideal for pushing content to visitors, marketing campaigns, announcements and most powerful of all, they can be used as 'calls to action'.
Content Containers have a variety of uses, but typically Content Containers are used as 'calls to action' which can push Web site visitors to links, forms and to the most popular Web pages.
The exact location of Content Containers varies since Web sites are designed differently, however, Content Containers can be place anywhere on individual Web pages.
Administrators may create a variety of content containers, schedule the appearance and disappearance of content containers, and feature the containers on a variety of different Web pages.
Look to the right hand side of this Web page for an example of a Content Container. You may be familiar with the Hot Banana call to action box as it also appears throughout this Web site. This example also rotates with other content containers and we're tracking the click thru rates on them to determine which call to action is generating the most traffic for us.
