3. Marketing Automation - The Process Of Capturing, Qualifying And Transfering Leads
Hot Banana is also a Marketing Automation platform perfect for capturing, qualifying and transferring leads. Lead generation and conversion performance are becoming mission critical tools for any Web site. Maximizing Web site traffic with marketing campaigns, capturing leads using Landing Pages and Web Forms, converting leads into qualified prospects, and transferring those leads to a CRM, such as Salesforce.com or NetSuite , is a process that Hot Banana is pioneering as a Web Content Management System.
- Campaign Management, Press Release Distribution & Email Marketing
- Closed Loop Lead Generation Campaigns
- Custom Landing Pages With A/B Testing and AdWords Tagging and Tracking
- CRM / SFA Integration - Send Your Web Forms Data Directly To Salesforce.com or your favorite CRM
- Easily Create Simple or Complex Multi-Step Web Forms
- Web Analytics and more ...
For More Detailed Information About Hot Banana's Marketing Automation, Check Out The List Of Features Below ...
- Email Marketing
- Search Source Referral
- Landing Page Manager
- Blog Manager
- Web Form Builder
- Event & Survey Management
- RSS Feeds
- Press Release Manager With RSS Feeds
- Micro Sites
- Engage Prospects And Clients With Customized and Personalized Communications
- Lead Generation Closed Loop Process
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Create Best Practices Email HTML Pages in Hot Banana and transfer the page to EmailLabs or an email marketing vendor of your choice
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Create Best Practices Landing Pages in Hot Banana and manage hundreds of landing page campaigns
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Robust A/B Testing On Landing Pages - Now all landing pages can be tested to see which scores a higher conversion rate. Hot Banana landing pages now have content containers added so content can be easily switched and tracked
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Easily Add And Manage New Landing Page Templates
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Add Analytics And Conversion Tracking onto emails and landing pages. All data can be captured and reported during the capture, qualify and transfer process
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Add Multi-Step Web Forms to qualify and capture the lead
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Web Form Enhancements - Email confirmation, XML data conversion, Usability improvements
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Transfer Web Form Data To A CRM - Hot Banana can transfer the exact Web Form fields to CRM's, such as Salesforce.com. Hot Banana is fully integrated with Salesforce.com using API integration to create Web Form mapping including Web To Case, Web To Contact, Web To Lead and Web To Account. This is ideal when used as part of a lead generation campaign
- Transfer Web Form Data To Email Marketing Providers - Hot Banana can transfer the exact Web Form fields to email marketing providers, such as EmailLabs. Web Forms can capture data that, when transferred and mapped to an email company's database, can be used for the next email campaign.
Other Hot Banana Features are Included in the following sections:
Want to find out what's new in Hot Banana? Check out all our new Web Content Management features!
Want to see Hot Banana in action and learn more? Book a 1-On-1 Demo Now!
