Strategic eMarketing: Converting Leads Into Profits
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Strategic eMarketing: Converting Leads Into Profits
Utilizing Web Content Management as an eMarketing platform to deliver tangible ROI on marketing investments

eMarketing, the practice of utilizing all the versatility the Internet offers, is as much a strategy as it is a compelling set of technologies and practices.

Proving that eMarketing can drive sales - and quantifying that it does - is today's conundrum.

The good news for marketers is that coordinated, measured, closed-loop eMarketing campaigns are well within reach thanks to the arrival of Web CMS-driven eMarketing platforms.

The Gilbane paper notes that this is "an extremely important industry breakthrough" . Learn how a Web CMS with built-in eMarketing components helps integrate disparate tools used for:

  • Search Engine Optimization
  • Web Analytics
  • Email Marketing
  • Customer Relationship Management

To download it now, simply complete the adjacent form and you will receive this white paper in PDF format (356.07 KB).