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Gilbane White Paper - Strategic eMarketing: Converting Leads Into Profits

Strategic eMarketing: Converting Leads Into Profits

eMarketing, the practice of utilizing all the versatility the Internet offers, is as much a strategy as it is a compelling set of technologies and practices.

At the end of the day however, eMarketing should drive sales, period. Proving that it can – and quantifying that it does – is the conundrum.

Companies that understand the need to increase Web Content Management’s impact on revenue generation rather than simply administrative control are delivering eMarketing as an integral platform component - the approach combines commoditized functionality for Web site management with the technologies necessary for true revenue management.

Gilbane notes that this is "an extremely important industry breakthrough," and outlines how a Web CMS with built-in eMarketing components helps integrate disparate tools used for search engine optimization, Web analytics and email marketing.

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