White Paper & Webinar Downloads
Hot Banana offers free White Papers and Webinar Downloads to provide you with valuable information pertaining to Web content management (Web CMS) and eMarketing . Use these resources to help make an informed decision when choosing the online marketing tools that are right for your company, and to learn more about the power of Hot Banana.
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Webcast:
Using Web Behavior Data to Drive Follow Up Messaging
Learn how a Web analytics tool can help you increase conversions and create more effective follow-up messages.
March 2008 - Marla Chupack, American Marketing Association; Stefan Pollard & Dan Miller
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Webinar:
The Fusion of Web Content Management and Discussion Forums
How to easily manage your Web site content and online communities.
September 2007 - Karen Lee, Account Manager, FuseTalk Inc.; Jeff Riddall
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Webinar:
Utilizing a Web CMS as an eMarketing Platform to Deliver Tangible ROI
Coordinated, measured, closed-loop eMarketing campaigns are well within reach thanks to the arrival of Web CMS-driven eMarketing platforms.
June 2007 - Leonor Ciarlone, Senior Analyst, The Gilbane Group; Krista LaRiviere & David Terry
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White Paper:
Strategic eMarketing: Converting Leads into Profits
Utilizing Web Content Management as an eMarketing platform to deliver tangible ROI on marketing investments.
April 2007 - Leonor Ciarlone, Senior Analyst, The Gilbane Group
